Pure Release - I'll Know It's Love For Sure

Limited run 400 copies

40 years after its initial release, the impossibly rare diamond-in-the-rough 45 from Pure Release is once again seeing the light of day.

Led by James Fernandez, this East LA Funk crossover is in a league of its own. It’s sunshine and feel-good vibes from top to bottom with a decidedly learned but still naive aesthetic. Fernandez stacked his band with a cast of mostly Latino local session musicians so it’s needless to say that the çrhythm section punches well above its weight for a private release such as this one.

One of the choice tracks from the album, “I’ll Know it’s Love For Sure”, met some criticism after the album’s release for its lack of a certain level of polish in the production. It was eventually re-recorded and pressed to an equally rare 7” single. This version of the hit song would go on to become the most sought after, and therefore most easily recognized version. This means, for old and new fans of Pure Release alike, that the 45 cut of this track from On the Loose might be an entirely new experience with all the same floor-filling potential.